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Robocar Poli Traffic Safety Campaign

Traffic Safety Poli is here for all children around the world.

About the campaign
'Traffic Safety Story with Poli', which was launched for traffic safety of children around the world, is a social contribution project conducted by Hyundai Motor Company, Roi Visual, Citizens' Coalition for Safety, and EBS.
Various online and offline campaigns are being conducted in Korea and elsewhere, by using 26 episodes of 'Traffic Safety Story with Poli.'
Robocar Poli Traffic Safety Campaign with HYUNDAI
'Traffic Safety Story with Poli' unfolds in 3-stage structure, based on 'Poli', a character that is widely popular among children, and real-life cases, for children to easily understand.
  • Step 1
    Children's traffic accidents in real life
  • Step 2
    Solving the case with Poli and his friends
  • Step 3
    Traffic safety education in theory
<Robocar Poli>is an original animation created by Roi Visual, and <Traffic Safety Story with Poli> is a joint production of Hyundai Motor Company and Roi Visual, created as traffic safety education content based on characters from Robocar Poli.
Campaign regions
Robocar Poli Traffic Safety Campaign is based on the animation <Traffic Safety Story with Poli> which is broadcast on national TV channels in various countries including Korea, and promoted via IPTV and online as well.
In addition, offline events such as 'Traffic Safety Class,' and 'Kids' Traffic Park', are used as a venue for more interesting and effective traffic safety campaign.
  • TV & Media
    Traffic Safety Story with Poli season 1 & 2 production and broadcasting
    • EBS, Tooniverse, etc.
    • Junior Naver
    • Official YouTube channel
  • Offline Event
    Robocar Poli Traffic Safety Class
    Children's Safety King exhibition
    Seoul Character Licensing Fair
    Korea Sharing Festival
    Educational Donation Fair, etc.
  • Space
    Children's Traffic Safety Education Center
    • Children's Traffic Safety Park (Nowon)
    • Children's Traffic Safety Education Center (Ilsan, opening soon)
    Robocar Poli Play Space
    • Kids' cafe
      - Hyundai Motor Company Suji branch, Daedeok Valley branch
    • Children's Traffic Safety play ground
TV broadcasting and various offline campaigns in China, Russia, Israel, etc.
Partnership
Robocar Poli Traffic Safety Campaign is a global project based on Robocar Poli, popular TV animation character beloved by children around the world, conducted by Hyundai Motor Company in association with braodcasting channels and public institutions around the world.
  • HYUNDAI
    production sponsor and campaign planning global network
  • ROI VISUAL
    content production and distribution
  • EBS
    top TV channels in different countries
  • public education facilities, traffic safety-related NGO, government and local organizations
Global media status (TV and online)
'Traffic Safety Story with Poli' is being prepared for broadcasting and service in 8 languages with 15 media partners, and will be expanded in more than 10 languages in the future.
youbuteVisit the official YouTube channel
Global media status
Language Channel Note
Korean EBS ON AIR
(2011. 11~)
JEI 재능
Tooniverse
DAEKYO 대교
쥬니어 네이버
DAUM 키즈짱
BLUEPIN
YouTube
English EBS english Negotiating with an American TV channel
YouTube
Global media status
Language Channel Note
Chinese CCTV 14 ON AIR
(2013. 08~)
LETV
YouTube
Russian CTC ON AIR
(2013. 08~)
Kapyceab
YouTube
Hebrew(Israel) nickjr. ON AIR
(2013. 12~)
Taiwanese YOYO TV ON AIR
(2014. 01~)
YouTube
French YouTube ON AIR
(2014. 10~)
Czech YouTube Preparing for Youtube channel
Official launch of the Youtube traffic safety channel in multiple languages (2014. 1~)
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