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Campaign History

Hyundai Motor Company is working on various projects based on Robocar Poli traffic safety contents.

2017
  • "Hyundai Poli Traffic Safety Playground (Ilsan)" opened
  • "Robocar Poli Kids' Zone" - Chinese dealer shop (Bejing, Cangzhou) opened
  • "Traffic Safety Class - Traffic Safety Experience Center on Wheel"
    program continued
2016
  • ‘Traffic Safety Class – Traffic Safety Experience
    Center program’
    held in five regions
  • ‘Traffic Safety Story with Poli’ aired in Turkey.
  • ‘Traffic Safety Class’ program held sessions in daycare centers and kindergartens in 30 isolated area in the country
2015
  • ‘Traffic Safety Story with Poli’ aired in India.
  • Continued execution of the ‘Hyundai Motors Traffic Safety Classes with Robocar Poli’
  • ‘Traffic Safety Story with Poli’ shown on Youtube (in French/Portuguese)
2014
  • Opened Children's Traffic Safety Education Space (Nowon)
  • 'Traffic Safety Story with Poli broadcast in Taiwan
  • Operated Robocar Poli Traffic Safety play field (2014 Seoul Character Licensing Fair)
  • Opened the official YouTube channel for Traffic Safety Story with Poli
2013
  • Launched Robocar Poli Traffic Safety Class (Hyundai, Roi Visual, CCS)
  • 'Traffic Safety Story with Poli broadcast in China, Russia, and Israel
  • Robocar Poli Traffic Safety Campaign - signed agreement on Korea-China culture exchange (CCTV, China)
2012
  • Participated the 1st Children's Safety King exhibition and distributed 20,000 DVD copies
  • Produced and braodcast 'Traffic Safety Story with Poli' season 2
  • Opened the second store of Robocar Poli Kid's Cafe (Daedeok Valley)
2011
  • Produced and braodcast 'Traffic Safety Story with Poli' season 1
  • Participated in the special exhibition for traffic safety at Seoul Character Licensing Fair
  • Opened the first store of Robocar Poli Kid's Cafe (Suji)
2010
  • Signed MOU for production of Robocar Poli traffic safety animation
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